Tuesday, March 12, 2013

Vimeo CEO "Kerry Trainor" Talks Vimeo Now Letting Pro Subscribers Charge For Access To Their Videos!! - (Video)


Vimeo CEO "Kerry Trainor" Talks Vimeo Now Letting Pro Subscribers Charge For Access To Their Videos!! Vimeo now lets pro subscribers charge for access to their videos with 'Vimeo On Demand'. Vimeo launched the product today at SXSW Interactive and Film, along with a screening of "It's Such a Beautiful Day" an animated film that will be available on the platform.

Ryan Lawler talks to Vimeo CEO Kerry Trainor at SXSW. Vimeo is a much smaller video site than YouTube, so it tries to compete in other areas. It tends to emphasize videos that are artier and more ambitious than dogs on skateboards, for instance.

And it has very few ads. Newest selling point: It is giving video owners the ability to sell their work. There are lots of places to buy or rent videos on the Web, including YouTube, but here Vimeo is trying to stand out in a couple different ways: Its service is designed to let any kind of content owner — not just the big studios — hawk their stuff. And it is giving content owners a bigger cut of each sale.

Most video sites usually let content owners keep 70 percent of each sale, but Vimeo is offering 90 percent. The catch here is that the 90 percent comes after Vimeo handles credit card/PayPal fees, which means the real split will be something less than 90 percent.

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