Friday, March 15, 2013

Susan Lyne, The New CEO of AOL Brand Group, Talks About Plans For The Future!! (Video)


Susan Lyne, The New CEO of AOL Brand Group, Talks About Plans For The Future!! (Video) Aol today confirmed a couple of big changes at the top of the company, as first reported yesterday by ourselves, Bloomberg and AllThingsD. Susan Lyne, the exec who had previously been CEO of Gilt Groupe and an Aol board member, is the new CEO of Aol’s Brand Group (including TechCrunch). Meanwhile, Artie Minson is stepping down as COO as the role disappears from the company. As detailed in the memo from CEO Tim Armstrong, Minson is staying for a transition period, working on Aol’s “current and future commerce and subscription strategy and business.”

 The length of the transition period is not specified. Meanwhile, a spokesperson confirmed that Aol will “not be backfilling the COO role.” The reason for the changes, Armstrong notes, is to match the company’s management structure better with its strategy — a three-pronged business focusing on advertising (Aol Networks), media brands (Aol Brand Group) and subscriptions (Aol Membership).

Specifically, he notes that today’s appointment of Lyne marks “more decision making and resources directly into our brands. We have spoken many times of the work we are doing to improve our brands and product and today is another step in unleashing the power of our brands for consumers and customers.” Ned Brody continues to run Aol Networks, with Bud Rosenthal as interim CEO of Aol Membership.


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